In the art of storytelling, I’ve earned media in some of the nation’s most prestigious publications and received national awards and speaking engagements. But most importantly, for the last fifteen years, I’ve been in the business of helping people.
More precisely, I’m a marketing and communications consultant (and new yoga teacher!) whose passion and expertise are deeply rooted in travel, sports, wellness and the arts. While New England based, I have worked across 48 states and visited 16 countries in my leisure time. I love the industries I work in almost as much as I love providing impeccable social media strategy and integrated marketing services to businesses and clients. From concept to tear-down, I spice up consumer and trade events with equal parts enthusiasm and attention to detail. Pun-loving and punctilious, I revel in developing content, design and soup to nuts campaigns – from Insta Stories to website re-do’s and above-the-fold features.
If you see opportunities to work together, collaborate pro bono or exchange a good chuckle, please be in touch via jenbutson(at)gmail.com.
Recent Work & Client Partnerships
-Honing my headstand at (and marketing for) New Haven, CT’s top voted community, yoga and wellness center, Breathing Room, plus projects with the many practitioners and businesses within.
-Singing the praises of Americana powerhouse, Red Molly and coaching independent music artists in marketing content & social media.
-Supporting non-profits: In early 2019, it was a joy and honor to assist an independent school in growing its attendance and market a 5K run that raise funds and awareness for a refugee & immigrant resettlement org.
Yale Grad Student Life Center‘s Winter Ball poster – for a second year. While I organized twice-monthly events for Yale grad families and managed the Grad Families social media from 2016-2018, this was a fun little side project!
PuREST Float Center has a GREAT sense of humor and so their marketing follows suit! This campaign also had more formal content and design, but I especially loved running this campaign! December, 2017 – January, 2018
Springtime in Vermont means Maple & Murals, Sugarhouses & Sculptures
Published via Vermont Arts Council & Vermont Fresh Network’s DiginVT blog, Spring 2017
Yale University Graduate & Professional Student Parent Brochure, Editor & Designer, Fall, 2016
Yale University Graduate & Professional Student Spouse Brochure, Editor & Designer, Fall, 2016
So Vermont Arts & Living Magazine, Fall 2016 Cover Story
Autumn & Art: Visit Vermont’s Colorful and Creative Landscape this Fall Foliage Season, Vermont Arts Council, Summer 2016
Experience Burlington, Vermont & Beyond Magazine,2016-2017 Issue Editor & provided the majority of editorial: Pgs 8-11, 24, 26, 30-32, 39, 43, & 48-49,
Mountains of Art: Discover Vibrant Art in Villages along the Nation’s Oldest Hiking Trail, Published via the Vermont Arts Council & the Green Mountain Club, Summer 2016
Babe in the Woods….And Loving It! Vermont State Parks Blog, Summer 2016
Vermont’s Winter Scene: Where Arts and the Alpine Define the Landscape, Ski Vermont, Winter 2016
Paddle through Vermont’s Past & Present, Vermont Vacation Summer Guide 2015
An Artisanal Kitchen is Made in Vermont & Vermont Culinary Experiences, Vermont Vacation Winter Guide 2015, Links unavailable.
Seeing is BeLeafing Fall Foliage Video Campaign, Vermont Dept. of Tourism & Marketing, Fall 2013